The Savvy Flight Instructor – Secrets of the Successful CFI
My book, The Savvy Flight Instructor, has long been the go-to classic for how to succeed in the flight training business. The current Second Edition, introduced in 2016, contains everything a CFI or flight school needs to know about motivating flight students, keeping them flying to earn their ratings, marketing flight training services using modern social media methods, and succeeding financially in this sometimes challenging business. (See more details below.)
The Savvy Flight Instructor 2nd Edition (along with most of my books) is instantly downloadable in multiple ebook formats, including from ASA, Amazon Kindle, and Apple iBook. I mention this both for convenience, and because the publisher has suspended stocking the print edition. However, this popular text will continue to be available in ebook formats.
For those who crave print books, some remain available through normal distribution channels. (I still have a few autographed copies left, myself.) But don’t delay, as when the current print books are gone, there’s no telling if or when more will be printed.
Either way, be sure to get the up-to-date 2nd Edition with clouds on the cover, which is vastly expanded from the original 1998 edition.
Thanks to all, for your many years of continuing support for this and my other books!
The Savvy Flight Instructor 2nd Edition
You’ve mastered the CFI study materials, passed your toughest-ever oral exam, and can now talk and fly simultaneously from the right seat. You can write lesson plans, enter mysterious logbook endorsements, and explain the details of a lazy eight. That’s all you need to know to flight instruct…or is it?
THE SAVVY FLIGHT INSTRUCTOR; Secrets of the Successful CFI! is designed to help with all those “other” flight instructing questions, like how to recruit new flight students and keep them flying, conduct successful intro lessons, and optimize your students’ checkride pass rates.
New in the current 2nd Edition
This 2nd Edition edition adds 20 years of additional knowhow to the networking, pilot training, and customer support concepts that made the original edition required CFI reading, plus lots of important new material you won’t want to miss.
A dedicated section for aspiring flight instructors explains why and how to become a CFI, and how to get hired.
Instructors at all levels will learn how to sell today’s pilot prospects via online marketing and social media, and how to outsell competing activities beckoning from a finger-touch or mouse-click away.
Seasoned flight instructors and flight school managers will learn how to systematize customer success and satisfaction, price and structure their services to fit today’s markets, and implement flight instructor professionalism.
The “finer points” from industry experts: Learn how today’s flight training innovators promote their services and serve their customers in Heather Baldwin’s case-studies chapter. Discover how flight school owner and marketing guru Dorothy Schick crafts customer service policies to put clients first. Longtime DPE Jason Blair shares insights on checkrides and CFI specialization opportunities.
Ever wonder how the big private and collegiate fight academies operate so efficiently? Then don’t miss Ben Eichelberger’s flight training standardization chapter. And no one’s better qualified to project future flight training trends than renowned aviation writer and editor Ian Twombly.
In short, this book shows how to use your instructing activities to surpass student expectations, achieve business success, promote general aviation, and advance your personal flying career all at once. (Peek inside the book, here.)
©2021 Gregory N. Brown