“The Savvy Flight Instructor”


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The Savvy Flight Instructor: Secrets of the Successful CFI

NEW! Second Edition:

by Gregory N. Brown

You’ve mastered the Flight Training Handbook, and wrapped up one of the toughest orals of your flying career. You can now fly and talk at the same time, all from the right seat. You can write lesson plans, enter mysterious endorsements in student logbooks, and actually explain the finer points of a lazy eight. That’s everything you’ll ever need to know to be a flight instructor… No more questions, right?

Yeah, right! If you’re a little apprehensive about where those students are going to come from, and how you are going to teach them, you’re not alone. The Savvy Flight Instructor is designed to help out with all those “other” flight instructing questions, like how to recruit new flight students. And once you’ve got ’em, how do you keep them flying? How can you optimize your pass rate on checkrides? What are the tricks for getting students to return for their advanced ratings?

Along with tips on how to attract and retain flight students, this book is about professionalism in flight instructing: how to advance your personal flying career by increasing the skills and satisfaction of your students, while promoting general aviation at the same time.

New in this edition

This new edition adds 20 years of additional knowhow to the networking, pilot training, and customer support concepts that made the original edition required CFI reading, plus lots of important new material you won’t want to miss.

  • A new dedicated section for aspiring flight instructors explains why and how to become a CFI, and how to get hired.
  • Instructors at all levels will learn how to sell today’s pilot prospects via online marketing and social media, and how to outsell competing activities beckoning from a finger-touch or mouse-click away.
  • Seasoned flight instructors and flight school managers will learn how to systematize customer success and satisfaction, price and structure their services to fit today’s markets, and implement flight instructor professionalism.

Also, learn the “finer points” from industry experts:

  • Learn how today’s flight training innovators promote their services and serve their customers in Heather Baldwin’s case-studies chapter.
  • Discover how flight school owner and marketing guru Dorothy Schick crafts customer service policies to put clients first.
  • Longtime DPE Jason Blair shares insights on checkrides and CFI specialization opportunities.
  • Ever wonder how the big private and collegiate fight academies operate so efficiently? Then don’t miss Ben Eichelberger’s flight training standardization chapter.
  • And no one’s better qualified to project future flight training trends than renowned aviation writer and editor Ian Twombly.

In short, this book shows how to use your instructing activities to surpass student expectations, achieve business success, promote general aviation, and advance your personal flying career all at once. (Peek inside, here.)

Reviewer comments:

“If you want to know how to be a successful CFI, read this book. I am going to make it required reading for every instructor we hire…” Warren Smith, Flight Training Manager, FlightStar Corp

“Outstanding! I firmly believe that if you read this book and apply only a few of the techniques mentioned, you could easily double or triple your business. This should be mandatory reading for all flight school managers… and for an independent CFI this book is worth its weight in gold!” Steve Lofgren, National Air Transportation Association

“…a great primer for… CFIs as to how the game is played and how to win… how to attract students, how to teach ‘em, and how to keep ‘em. If CFIs follow the advice in this book, they will be successful… Every CFI ought to read it!” Flight Training magazine

Published by ASA (Aviation Supplies and Academics, Inc.)

ORDER NOW in print, PDF, or ePub through ASA, in print via your favorite pilot supplies store or website, or download the iBook from iTunes or download Amazon Kindle e-book.

15 thoughts on ““The Savvy Flight Instructor”

  1. Hi Greg. Just wanted to drop a note and let you know that I am going to start teaching again. After about a year and half worth of unwanted vacation. And I am looking forward to going over the Savvy Flight Instructor Handbook again to refresh my marketing skills.

    1. Congratulations, Prince! That is very cool news! I didn’t realize you had been out of instructing that long. A new venture? Or with an established company? Fill me in! Greg

  2. G’day Greg,

    If I were to summarise your excellent little book it would be: ‘Tips on how to enjoy being a flight instructor, make money at the same time and NOT rush to the airlines, having left a trail of destruction along the way’.

    I manage a small country flying school in Australia that uses the J-160 and J-230 Jabiru LSA’s in its cost-effective internship program, for high school students preparing to enroll at university-level airline flight training.

    Your book has helped in the development and marketing of our services. The topics and strategies discussed, when applied carefully, did help to increase business growth, despite the global financial crisis. Remarkable, given that flight training is based so much on the discretionary income of the individual.

    I recommend that chief flight instructors/operations managers read this book, think laterally, and apply its principles.

    Brgds,

    Manny Peralta
    CFI
    Inbound Aviation
    Ballarat, Victoria
    AUSTRALIA

  3. Tonight I was given this website address from a friend who was also at the airline I worked at 22 years ago when I flew with Greg and I immediately had to check this out!
    Many years ago when I was furloughed from a major airline I had the privilege of flying with Greg. I will never forget the PA he gave one spectacular night between LAX and FAT on a -8 when ho spoke of the astrological phenomenon that we could see from the cockpit. It was one of those once in a lifetime views and he described it perfectly.
    I have flown numerous aircraft since then ( B 727,737,747,757,767 A319,320,321 F 28 , and numerous turboprops. Thousands of pilots later and I still vividly recall my flights with Greg. He was with me when we flew our last flight on the -8 at States west and there truly is no finer gentleman than Greg.
    I can honestly say there are no pilots who have made such a fine and lasting impression on me through the long and not so wonderful years in my career. Fortunately there were gentlemen like him along the way !
    Greg.. I hope you are well Sir !

    1. Mike! What a kick to hear from you! I’ve tried to look you up several times over the years, obviously without success. I’ll email you shortly…

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