The Savvy Flight Instructor – Secrets of the Successful CFI
You’ve mastered the CFI study materials, passed your toughest-ever oral exam, and can now talk and fly simultaneously from the right seat. You can write lesson plans, enter mysterious logbook endorsements, and explain the details of a lazy eight. That’s all you need to know to flight instruct…or is it?
This book is designed to help with all those “other” flight instructing questions, like how to recruit new flight students and keep them flying, conduct successful intro lessons, and optimize your students’ checkride pass rates.
New in this edition
This new edition adds 20 years of additional knowhow to the networking, pilot training, and customer support concepts that made the original edition required CFI reading, plus lots of important new material you won’t want to miss.
A new dedicated section for aspiring flight instructors explains why and how to become a CFI, and how to get hired.
Instructors at all levels will learn how to sell today’s pilot prospects via online marketing and social media, and how to outsell competing activities beckoning from a finger-touch or mouse-click away.
Seasoned flight instructors and flight school managers will learn how to systematize customer success and satisfaction, price and structure their services to fit today’s markets, and implement flight instructor professionalism.
The “finer points” from industry experts: Learn how today’s flight training innovators promote their services and serve their customers in Heather Baldwin’s case-studies chapter. Discover how flight school owner and marketing guru Dorothy Schick crafts customer service policies to put clients first. Longtime DPE Jason Blair shares insights on checkrides and CFI specialization opportunities. Ever wonder how the big private and collegiate fight academies operate so efficiently? Then don’t miss Ben Eichelberger’s flight training standardization chapter. And no one’s better qualified to project future flight training trends than renowned aviation writer and editor Ian Twombly.
In short, this book shows how to use your instructing activities to surpass student expectations, achieve business success, promote general aviation, and advance your personal flying career all at once. (Peek inside, here.)
ORDER YOUR BOOK NOW through ASA or your favorite pilot supplies source. (ASA, amazon Kindle, and iTunes ebooks coming soon.)
Thanks to all, for your many years of support for this and my other books!
©2016 Gregory N. Brown